Super Bowl LIX had everything—an electric game, high-stakes plays, and A-list celebrity sightings. But while millions tuned in to see football history unfold, Tom Brady’s wrist stole the show.
The retired NFL legend turned heads when he stepped onto the sidelines wearing a $740,000 Jacob & Co. Caviar Tourbillon watch, an opulent timepiece dripping in 371 yellow sapphires—and just as flashy as his seven Super Bowl rings.
A Watch Worthy of a G.O.A.T.
Brady, no stranger to making bold statements, has long been associated with luxury—whether it’s his business empire, high-profile endorsements, or A-list lifestyle.
But this watch? It’s pure excess in the best possible way.
Crafted by Jacob & Co., the Caviar Tourbillon is the kind of statement piece that screams power, wealth, and exclusivity.
This isn’t your run-of-the-mill Rolex or Patek Philippe—this is an ultra-limited, jewel-encrusted masterpiece designed to be a walking flex.
With a full sapphire case and 18-karat gold components, the watch is a mechanical work of art, featuring a flying tourbillon movement—meaning it doesn’t just tell time; it puts on a show.
Super Bowl Style: The New Competition?
Brady’s wrist candy wasn’t the only fashion statement making waves at Super Bowl LIX. In recent years, the game has become just as much about sideline style as on-field action, with players and celebrities treating it like their personal runway. From Patrick Mahomes’ diamond-studded chain to Usher’s halftime ensemble, the event is turning into a billionaire boys club of luxury and excess.
Still, Brady’s $740K watch outshined them all—at least on social media. Within minutes of his arrival, Twitter (or X, as Elon Musk insists we call it) was flooded with reactions. Some marveled at the sheer audacity of the piece, while others joked that it probably costs more than their entire house.
The Brady Effect: Why This Watch Matters
This isn’t just about a watch—it’s about Brady’s post-NFL brand. The former Patriots and Buccaneers quarterback has transitioned seamlessly into his next phase: a mogul, a lifestyle icon, and a figurehead of modern wealth.
Whether he’s launching a crypto business, selling fitness programs, or casually rocking a near-million-dollar timepiece, Brady understands the power of an image.
Jacob & Co., known for catering to the world’s ultra-wealthy, is no stranger to high-profile endorsements.
But Brady sporting this watch at the biggest sporting event in America? That’s marketing gold. If past celebrity flexes are any indication, this could send demand for similar high-end timepieces skyrocketing.
